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Publishers Articles insights & guides

Publishers

eCPM Explained: What Every Publisher Needs to Know to Maximize Ad Revenue

May 30, 2026  ·  Squren Team

eCPM is the single most important number for publishers tracking ad revenue. Learn what it means, how it's calculated, and the practical steps you can take to increase it.

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Publishers

Publisher Floor Prices: How to Set Minimum CPM Bids and Maximize Your Revenue

May 6, 2026  ·  Squren Team

Floor prices let publishers set a minimum CPM bid before an impression is sold. Learn how to set them strategically to maximize your ad revenue without sacrificing fill rate.

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Publishers

How to Set Up Fallback Ads for Unsold Traffic

Jun 6, 2025  ·  Squren Team

Not all your ad inventory will be filled by the RTB auction. Setting up fallback ads ensures that unsold traffic still generates revenue for your site.

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Publishers

Earn More with the Squren Publisher Affiliate Program

May 21, 2025  ·  Squren Team

Did you know Squren publishers can earn 5% of referred publishers' revenue? Here's how the affiliate program works and how to make the most of it.

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Publishers

Publisher Payment Methods on Squren: PayPal, Paxum, Payoneer & Wire

May 17, 2025  ·  Squren Team

Squren offers multiple payment options for publishers. Here's a complete breakdown of each method, fees, and how to choose the best one for you.

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Publishers

How Publishers Can Monetize Their Traffic with Squren

May 1, 2025  ·  Squren Team

If you have website traffic, Squren can help you turn it into consistent revenue. Here's everything publishers need to know to get started.

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