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Publishers Articles insights & guides

Publishers

Ad Placement Optimization: Where to Position Ads for Maximum Revenue

Aug 27, 2026  ·  Squren Team

Where you put your ads matters as much as how many you run. Learn how ad placement affects eCPM, which positions perform best on desktop and mobile, and how to test your layout without wrecking the user experience.

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Publishers

Ad Tags Explained: How Publisher Ad Code Works and How to Implement It Correctly

Aug 25, 2026  ·  Squren Team

An ad tag is the small piece of code that turns a spot on your page into revenue. Learn how ad tags work, the difference between JavaScript and iframe tags, where to place them, and how to troubleshoot the most common implementation mistakes.

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Publishers

Page Speed and Ad Latency: How Site Performance Affects Your Ad Revenue

Aug 23, 2026  ·  Squren Team

Slow pages cost publishers real money. Learn how page speed and ad latency affect viewability, fill rate, and eCPM — and what you can do to make your ad stack faster without earning less.

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Publishers

Traffic Quality Scoring: How Ad Networks Rate Your Traffic and Why It Affects Your Earnings

Aug 17, 2026  ·  Squren Team

Learn what traffic quality scoring is, how ad networks measure it, and the practical steps publishers can take to raise their score and earn more from every visitor.

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Publishers

Ad Refresh Explained: How Publishers Can Earn More Without Adding More Ad Slots

Jul 19, 2026  ·  Squren Team

Ad refresh lets publishers serve new ads in the same slot as users stay on a page. Learn how it works, the right way to set it up, and how to boost revenue without hurting user experience.

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Publishers

Fill Rate Explained: What It Is and How Publishers Can Improve It

Jun 5, 2026  ·  Squren Team

Fill rate tells you how much of your available ad inventory is actually being filled with paid ads. Here's what it means, why it drops, and how to push it higher.

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Publishers

eCPM Explained: What Every Publisher Needs to Know to Maximize Ad Revenue

May 30, 2026  ·  Squren Team

eCPM is the single most important number for publishers tracking ad revenue. Learn what it means, how it's calculated, and the practical steps you can take to increase it.

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Publishers

Publisher Floor Prices: How to Set Minimum CPM Bids and Maximize Your Revenue

May 6, 2026  ·  Squren Team

Floor prices let publishers set a minimum CPM bid before an impression is sold. Learn how to set them strategically to maximize your ad revenue without sacrificing fill rate.

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Publishers

How to Set Up Fallback Ads for Unsold Traffic

Jun 6, 2025  ·  Squren Team

Not all your ad inventory will be filled by the RTB auction. Setting up fallback ads ensures that unsold traffic still generates revenue for your site.

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Publishers

Earn More with the Squren Publisher Affiliate Program

May 21, 2025  ·  Squren Team

Did you know Squren publishers can earn 5% of referred publishers' revenue? Here's how the affiliate program works and how to make the most of it.

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Publishers

Publisher Payment Methods on Squren: PayPal, Paxum, Payoneer & Wire

May 17, 2025  ·  Squren Team

Squren offers multiple payment options for publishers. Here's a complete breakdown of each method, fees, and how to choose the best one for you.

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Publishers

How Publishers Can Monetize Their Traffic with Squren

May 1, 2025  ·  Squren Team

If you have website traffic, Squren can help you turn it into consistent revenue. Here's everything publishers need to know to get started.

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